Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
How Do You Create Buyer-First Content?
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Masset - Content Amplified
In this episode, we interview Jayme Jenkins, VP of Marketing at LeadVenture, a technology provider specializing in end-to-end solutions for dealerships across industries like power sports, marine, RV, and more.
What you'll learn in this episode:
- How to map content to the buyer’s journey for real impact
- The right questions to ask at each stage of the purchase process
- How to leverage sales and customer insights when research budgets are tight
- The best ways to measure, refine, and optimize content performance
- Why aligning messaging between ads and landing pages is critical for conversions
Jayme shares actionable insights on making content work for your audience, not just your brand. If you want to create content that truly enables buyers, this episode is for you!