Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
How Can Empathy Transform Content Marketing?
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Masset - Content Amplified
In this episode, we interview Evynn McFalls, a marketing executive and scholar specializing in digital humanities and rhetoric.
What you'll learn in this episode:
- Why storytelling is the key to authentic connection
- How to operationalize empathy to scale engagement
- The biggest mistake marketers make when crafting messaging
- Why there’s no such thing as a "perfect" message
- How to segment audiences effectively and tailor messaging
- The power of curiosity in refining content strategy
Evynn shares game-changing insights on how brands can connect with their audience by focusing on narrative, empathy, and customer-centricity. Tune in to rethink how you craft and deliver content that truly resonates!