Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
The Three Levels of ABM
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Masset - Content Amplified
In this episode, we interview Kristiane Mandraki, VP of Growth at Praxent, a tech consulting and engineering firm for financial services. Kristiane shares her insights on Account-Based Marketing (ABM) and how to create hyper-targeted campaigns that drive real engagement.
What you'll learn in this episode:
- The three tiers of ABM: One-to-Many, One-to-Few, and One-to-One
- How to structure pilot campaigns to test and refine your approach
- Why omnichannel strategies are crucial for ABM success
- The power of direct mail in digital marketing
- How to align sales and marketing teams for maximum impact
- The importance of personalization at scale and how technology can help
Kristianeās hands-on experience and tactical insights make this a must-listen for marketers looking to refine their ABM strategy. Tune in now! š§