Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
Is Social Media the New Search?
In this episode, we interview Ashley Hutchings, Director at Kelly Scott Madison, about the fascinating evolution of search and how social media platforms are transforming the way people discover content, products, and brands.
What you’ll learn in this episode:
•Why search is shifting from traditional engines to social platforms.
•How businesses can adapt their strategies to fragmented search behaviors.
•The importance of tailoring content to specific platforms for maximum impact.
•Insights on leveraging paid social advertising to enhance visibility.
•Predictions on the future of social search and keyword-based advertising.
Discover how to stay ahead in a rapidly changing digital landscape with actionable insights from Ashley’s expertise in media and marketing.