Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
What Is Gamification in Marketing?
In this episode, we interview Melinda K. Partin, Director of Marketing Strategy and Enablement at the Channel Company. Melinda brings over 20 years of experience in B2B technology marketing and shares her expertise in using gamification to drive results.
What you’ll learn in this episode:
•How gamification transforms dry content into engaging experiences.
•Tactical steps to design and implement gamification strategies.
•Common pitfalls to avoid when launching gamified campaigns.
•Real-world examples of gamification in sales, training, and product launches.
•Tips to promote and sustain engagement through gamification.
Explore how gamification can spark competition, enhance learning, and deliver measurable results for your business.