Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
Here's How You Run the Perfect ABM Campaign
In this episode, we interview Marcus LaRobardiere, VP of Marketing at NewStore, to explore the transformative power of Account-Based Marketing (ABM).
What you’ll learn in this episode:
•How to craft personalized content strategies for ABM success.
•The power of data-driven insights in targeting enterprise accounts.
•How annual reports and research can become your ultimate marketing playbook.
•Effective tools and techniques to automate ABM campaigns.
•The balance between educational content and sales intent for relationship-building.
Dive into this masterclass with Marcus and learn how innovative content fuels impactful marketing campaigns.