Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
The Content Moat Framework
In this episode, we interview Jessica Malnik, a content marketing expert and business owner. Jessica shares her innovative “Content Moat Framework” that focuses on creating evergreen content to drive sustainable growth for brands.
What you’ll learn in this episode:
•How to create content that compounds in value over time.
•The three pillars of the Content Moat Framework: insights, community, and efficiency.
•Why positioning is the secret weapon of effective content marketing.
•Tactical strategies for redistributing and repurposing content.
•How to measure success with a quality-over-quantity content strategy.
Tune in to discover actionable strategies to elevate your content game and make it work harder for your brand.