Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
How Do You Measure Content Strategy?
In this episode, we interview Brian Coleman, a seasoned marketing expert with 15 years of experience specializing in performance marketing and demand generation. Brian shares his unique insights into crafting impactful content strategies and understanding the true value of content.
What you’ll learn in this episode:
•The three core purposes of content: entertain, inform, and persuade.
•How to align content strategies with business challenges and secure stakeholder buy-in.
•Effective methods for measuring content success through KPIs.
•The importance of distribution channels and leveraging first-mover advantage.
•Practical ways to integrate AI into your content creation process without losing the human touch.
Tune in for a masterclass on building smarter, more effective content strategies that resonate with your audience and drive results.