Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
How Do You Build Buyer Confidence? (hint - it's data)
In this episode, we interview Jimmy Coonan, Marketing Director at Newton X, a B2B primary research provider. Jimmy shares his journey from Gartner to Newton X and the key strategies he employs to create impactful content at different stages of the buyer’s journey.
What you’ll learn in this episode:
•The difference between top-of-funnel and bottom-of-funnel content.
•How to instill confidence in buyers to overcome indecision.
•Techniques to leverage data for creating trust and credibility.
•Best practices for aligning sales and marketing through collaborative tools like Slack.
•Effective ways to distribute decision-stage content to the right audience.
Join us for actionable insights on making your content resonate with buyers and drive better decision-making!