Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
What Is Outside In Thinking?
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Masset - Content Amplified
In this episode, we interview Matt Springer, a seasoned product marketer with nearly two decades of experience spanning journalism, PR, and marketing leadership.
What you'll learn in this episode:
- The principles of "outside in thinking" and why it’s essential for content marketing.
- How to craft content that resonates by focusing on market needs over internal messaging.
- Techniques for discovering trends and stories that captivate your audience.
- Best practices for collecting and leveraging customer stories to enhance authenticity.
- Ways to foster collaboration and idea exchange through customer advisory boards.
Join us as we explore Matt's unique methodology and his insights into building impactful, customer-centric content strategies!